Strategy guide

SEO for lead generation sites

Match commercial intent to pages that convert.

Start with the outcome

Match commercial intent to pages that convert. AffordSEO publishes guides like this so UK business owners can make better decisions — whether they work with us at £99 a month or improve their site themselves first.

Traditional agency SEO can cost around £3,000 a month within published UK retainer ranges. Automation cannot honestly promise rankings, but it can keep technical checks, on-page improvements and reporting moving every day of the week.

Practical steps you can take this month

Open Google Search Console and note which queries already show impressions. Fix coverage problems before you publish a wave of new pages.

Give every important URL one primary job: a service page should sell a service; a guide should teach and then link to the service; a location page should help people in a real place you serve.

Improve titles, meta descriptions, H1s and internal links on your top five revenue pages. Use our free meta checker and heading checker if you want a quick second look.

Make the mobile enquiry path obvious: click-to-call, short forms, visible trust details.

What good looks like for strategy work

Clear structure, accurate claims, and pages written for people first. If a section exists only to stuff keywords, cut it. When you discuss pricing or market ranges, cite a real source — as we do with Whito’s UK agency retainer research when we mention that traditional SEO can cost around £3,000 a month.

Measure enquiries and qualified leads alongside rankings. Average position alone can mislead when query mix changes.

How AffordSEO helps

Our £99 plan runs an always-on cadence: technical health passes, on-page batches, content assist, opportunity reporting and plain-English updates, with local basics where relevant. No long contracts ever. No ranking guarantees.

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Bring top-tier SEO to your business

Enquire about AffordSEO — £99 a month, no long contracts ever.