A clear definition of Schema (structured data) for UK business owners, with notes on why it matters and where you will see it in practice.
Standardised markup that clarifies entities for search engines.
Understanding Schema (structured data) helps you read reports, brief a provider, and spot claims that sound impressive but mean little. Good SEO partners explain terms like this in plain English.
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You may see Schema (structured data) in a technical audit, a Search Console conversation, a content brief, or a monthly progress report. Ask for an example on your own site when a term feels abstract.
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Related: CLS · JSON-LD · SEO guides · Free tools · Pricing
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